Godfrey Hirst Carpets eco+® Soft to Touch™ Redefines Carpet Softness


The Customer: Godfrey Hirst Carpets.

The Challenge: Be the first Australian carpet manufacturer to launch a more sustainable Australian-made residential carpet that performs like a champion in terms of stain, soil, wear, color fastness, and softness.

The Solution: Godfrey Hirst eco+® combines DuPont™ Sorona® with Soft to Touch™ technology, to make a carpet that is more sustainable than conventional petroleum-based products and is luxuriously soft and super-durable.

With over 140 years manufacturing experience, Godfrey Hirst Carpets has a track record of carpet innovation. And as a more sustainable carpet that redefines carpet softness, the new Godfrey Hirst eco+® with Soft to Touch™ technology continues this tradition.  Combining next-generation softness and durability, eco+® Soft to Touch™ features new levels of stain, soil, wear and color-fast performance, plus luxurious softness. Naturally, all of the above is enabled by the remarkable, Renewably Sourced™ DuPont™ Sorona®.

Bio-Based Godfrey Hirst Carpets

Sorona® contains 37% renewably sourced, plant-based content by weight. That means products that formerly might have contained mostly petrochemical-derived content now have the option to replace a significant measure of that material with a renewably sourced polymer whose environmental impact is modest by comparison. A smaller environmental footprint is not, however, the whole story. Sorona® manufacturing consumes 30% less non-renewable energy than the production of an equivalent amount of nylon 6, and reduces greenhouse gas emissions by 63%.

Good Genetics for Longevity

Sorona® is remarkably durable and eco+® Soft to Touch™  carpets come with a 25-year wear guarantee*. eco+® Soft to Touch™  is Australian made from triexta, a new classification of Sorona® fiber. Unlike other fibers, the kinked molecular structure of the triexta fibers makes them more flexible, so eco+® Soft to Touch™ carpets are extremely hard-wearing, crush-resistant, resilient, and continue to bounce back into shape.

Plus, with a 25-year color-fastness guarantee*, including protection against fading and ozone damage,  eco+® Soft to Touch™  carpet is perfect for homes with natural sunlight.

Built-In Stain Resistance

Sorona® has life-long stain-resistance engineered right into its molecular structure that never wears off. Stubborn spills such as red wine can be removed with just cold water. Plus, eco+® Soft to Touch™ carpets have lifetime stain and soil guarantees* including full pet stain coverage*.

DuPont is delighted to partner with innovative firms like Godfrey Hirst Carpets. Godfrey Hirst eco+® with Soft to Touch™ is truly a next-generation carpet; soft, luxurious, and renewably sourced.

*Terms and conditions apply – See GH eco+ carpet maintenance & guarantees guide.

Sorona® contains 37% annually renewable plant based ingredients by weight (28% biobased carbon)