DuPont Protection Solutions Enters New Partnership for DuPont ™ Kevlar® and Nitro Circus

Press Release | March 15, 2017
Press Release
DuPont Protection Solutions Enters New Partnership for DuPont™ Kevlar® and Nitro Circus
Featured Brands
 
 
 

Nitro Circus Tokyo Tour

 
 
 

DuPont Protection Solutions (DuPont) today announced that it has entered a two-year global agreement for DuPont™ Kevlar® with Nitro Circus, an action sports company dedicated to electrifying cross-platform entertainment.

Nitro Circus is known for its world-class athletes whose cutting-edge, jaw-dropping stunts break records and achieve seemingly impossible feats. DuPont and Nitro Circus share a passion for enabling athletes around the globe to defy limits and to push boundaries. Through this relationship, DuPont will work with Nitro Circus athletes, innovators and gear providers across several action sport disciplines globally and at the Nitro World Games in Salt Lake City, Utah, on June 24, 2017.

“We’re thrilled about the opportunity to collaborate with Nitro Circus,” said John Richard, global business director, DuPont Protection Solutions. “Kevlar® is growing into new and exciting consumer applications such as high-performance athletic equipment and apparel, electronics and luggage. The adaptability of Kevlar® is helping designers make products that are lighter, stronger and safer. This versatility, combined with the legendary reputation of the DuPont™ Kevlar® brand, is one of the reasons customers choose Kevlar® to help them grow.” 

“Progression is at the heart of the Nitro Circus brand as our world-class athletes take action sports to new heights with each groundbreaking world’s first,” said Brett Clarke, chief commercial officer for Nitro Circus. “Our relationship with DuPont is perfectly aligned with that drive to innovate. We look forward to working with Kevlar® to explore how this cutting-edge technology can help riders achieve their goals while at the same time increasing athlete safety.”

For over 50 years, Kevlar® has provided strength and protection to firefighters, police officers and soldiers. Today, it’s inspiring athletes to soar higher and farther than ever before. Whether it’s a surfboard that won’t snap, a helmet that won’t crack, or a shoe that won’t blow out during a dead lift, as part of the Dare Bigger™ campaign, Kevlar® fiber helps give you the confidence you need to perform at your best.